The Product Life-Cycle Concept

Because we live and work in a dynamic market situation, managers must accept as the normal state of affairs that all products have a limited life. This fact is commonly expressed in the form of the product life-cycle curve. Products during their existence go through the phases indicated on the curve, as follows:

1. Starting before, sometimes long before, a product reaches the marketplace, there is a development phase. Market research must be undertaken, the product designed, prototypes built, plants laid down. While costs can be very high, income will initially be nil and will probably grow only slowly. Profits are a long way off yet. Many products are slow to ‘catch on’ and this part of the curve typically does not rise steeply.

2. During the growth phase the product reaches general acceptance, and sales increase steeply. Profits mount as development costs are recovered and unit costs decrease with greater volume of production.

3. As the product reaches maturity, initial demand is beginning to be satisfied, competitors may have arrived on the scene, and there will be greater reliance on replacement sales. Sales increase more slowly, and profits come under pressure and may start to decline.

4. When the market is fully saturated, sales will ‘peak off’ and profits decline still further.

5. Finally, sales will go into definite decline and margins come under very severe pressure as it becomes increasingly costly to maintain sales at a reasonable level.

The curve for any particular product may be steeper or flatter, the time-scale may be longer or shorter. Some products seem to go on for a very long time. For this reason the pattern must be applied with care. In addition, we must be careful what we mean by a product in this context: for example, the market for glass has risen steadily over the past 50 years, but within this period the sale of lamp glasses has declined and that of milk bottles has risen steeply (to decline again in some countries in face of competition from waxed cartons or plastic and the change from doorstep delivery to bulk purchase from the supermarket).

Nonetheless the typical pattern stands as a warning that it is dangerous to rely too heavily for too long on one product, so that, as profit from one declines, profit from its successor rises to fill the gap. Ideally this will give a steadily rising profit for the company as a whole, even though some products have entered the ‘decline’ phase of the product life-cycle.

It must be emphasized that the product life-cycle diagram is not a rigid description of exactly how all products always behave. Rather it is an idealized indication of the pattern most products can be expected to follow.

There is nothing fixed about the length of the cycle or the lengths of its various stages. It has been suggested that the length of the cycle is governed by the rate of technical change, the rate of market acceptance and the ease of competitive entry. So, each year numerous new fashion styles are introduced, many of them to last only a few months. At the other extreme, a new aircraft must have many years of life if it is to be commercially worthwhile.

The main importance of the life-cycle concept is to remind us constantly of the three following facts:

1. Products have a limited life;
2. Profit levels are not constant but change throughout a product’s life in a way that is to some extent predictable;
3. Products require a different marketing programme at each stage of their life-cycle.

Implications of the Product Life-cycle

If we have to accept that no product will go on earning profits indefinitely, then we must plan so as to have a whole succession of new products coming ‘through the pipeline’. Peter Drucker has drawn attention to the need to keep all products under review to ensure that not too high a proportion are at the end of their life-cycle. He describes the following six categories:

1. Tomorrow’s breadwinners – new products or today’s breadwinners modified and improved;
2. Today’s breadwinners – the innovations of yesterday;
3. Products capable of becoming net contributors if something drastic is done;
4. Yesterday’s breadwinners – generally products with high volume, but badly fragmented into ‘specials’, small orders and the like;
5. The ‘also raps’ – generally the high hopes of yesterday that, while they did not work out well, nevertheless did not become outright failures;
6. The failures.

Product Elimination

From the product life-cycle concept and Drucker’s analysis of product categories, it follows that all products must be kept under review to assess their present and likely future contribution to profits. A common mistake of marketing management is to keep in the range products that have little or no prospect of contributing to profits. Products are kept in the range until they fade away, meanwhile consuming valuable resources, which could be more profitably utilised elsewhere. These marginal products lower the company’s profitability, and it is essential to control them.

Source: http://en.articlesgratuits.com/the-product-life-cycle-concept-id1560.php

Work At Home Selling Beauty Products

Marketing Health Care Products From Home

By starting your own home-based business selling natural health care products from the comfort and convenience of your own home, you can not only eliminate the stress and hassle of commuting, punching time clocks and dealing with employers’ power trips, you’ll finally start making the kind of income you deserve while providing a valuable product to those who need them. If you have nothing more than a phone and a pad of paper, you can get started selling beauty products right away. With the increased awareness of harmful chemical substances in so many everyday products, the market for selling natural health care products has never been better!

Imagine…

1) Sleeping every morning until you’re finished sleeping (instead of awakening to a jangling, jarring alarm clock)

2) Setting your own hours, allowing you to give your children the care they deserve instead of entrusting them to strangers

3) Having complete control over the amount of money you make

A home based business selling beauty products can help to make this happen.

The fact is, best-selling natural health care products will always be in demand, regardless of the economy. Partially because health care in the U.S. is priced out of reach for so many, people are increasingly taking personal responsibility for their own health – and as competition in the job market intensifies, people will be looking for every edge in those job interviews, meaning that the demand for the top-selling beauty products will only go up. When you work at home selling beauty products, you’re actually helping these people to get the advantage they need!

You’ve Been There

You may be one of those who has been burned by “work-at-home” pyramid schemes before. In fact, such “pyramid schemes,” while not illegal, are certainly unethical and should be avoided at all costs.

The good news is that there are many alternative business models when it comes to selling cosmetics or anything else. Direct sales and affiliate programs are far better for those who work at home selling cosmetics.

If you already have a website that gets a fair amount of traffic, an affiliate program is an excellent way to start a home based business selling beauty products. You simply place a banner ad on your site advertising the product, and receive a certain amount for each “click-through” that results in a sale. This way, you can actually make money in your sleep.

The other model, direct sales, is more practical for most people – and if you have a prominent reputation in your community, you’re already ahead of the game, because with this business model, you’re selling cosmetics via word-of-mouth. This means you spend little or nothing on advertising.

Either way, if you plan to start selling natural health care products, it is important that you believe in the products you’re selling. Beauty products are personal, and it is highly recommended that you try every one that you plan to market to others. That way, selling natural health care products will be a breeze!

Organic and or Natural Beauty Products – How Europe Manages the Beauty Industry

Before digging into how Europe manages the ingredients used to manufacture cosmetic products, it becomes necessary to understand why this is so important. Personal care products, otherwise known as beauty products or cosmetic products, are known to contain over 10,500 chemical ingredients. Many of these ingredients are toxic in nature. Toxins are poisons and when used over long periods of time, can cause serious damage to one’s health. Women use an average of over 5 pounds of lotions and creams annually. The skin is the largest organ of the body and is very porous, allowing over 70% of what is applied to the skin to seep into our bodies and into our bloodstream. Through clinical studies, it has been proven that the very same toxins found in a mother’s blood have been found in the umbilical cord of the fetus. Many of these toxic (poison) ingredients are carcinogenic and can be linked to cancer as well as respiratory problems in infants, birth defects, liver and kidney disease, etc.

Perhaps now it is clear as to why it is so important to know what is being done around the world to monitor what goes into the manufacture of cosmetic products and why it should be so very important for consumers to use only certified organic and/or natural beauty products.

Europe, Asia, and Oceania have taken major steps in controlling the ingredients used in beauty products. In this article the focus will be on Europe, while future articles will tackle how other parts of the world address this issue. Having said that, one might ask what about the US? Unfortunately, with the cosmetic business being such a large (50 billion) and extremely profitable business, the US cosmetic companies employ lobbyists in Washington to prevent changes in the laws regulating the industry. Shocking as it might seem, the Cosmetic Industry is self-regulated. It can determine what it wants to bring to market without any pre-testing by any government or private agencies.

Currently Europe has one Government authority that controls the ingredients of beauty products, the European Union (EU). However, there are private institutions operating in five countries that provide independent laboratory testing to the many cosmetic companies operating throughout Europe. These independent organizations use the authority of the EU to manage the process, but in some cases, go beyond the regulations required by the EU to determine and qualify products as certified organic and/or natural beauty products. These organizations are:

-BDIH operating out of Germany;
-ECOCERT & COSMEBIO from France;
-SOIL ASSOCIATION from the UK;
-ICEA from Italy;
-BIOFORUM from Belgium

These six organizations combined also make up what is known as the COSMOS-standard. The COSMOS-standard has not yet achieved legal status, but that will be delved into later in this article. At this juncture, let’s look at how the EU manages this process.

What is the European Union? What are its aims and results? How does it work? In summary, the answers to these questions are:

-27 democratic countries participate in the EU economically and politically;
-498 million citizens in these 27 countries look to the EU for safe, consumable products, including beauty products;
-It’s results in the beauty category provide for not just safer products, but a greener environment as well;
-It works because each country sets up bodies to adopt and manage the EU’s legislation.

The COSMOS-standard represents the European cosmetic organic standards working group. It is made up of the previously mentioned organizations. It is expected to be legalized by April, 2010 by the pronouncement of the Belgian Royal Decree. Excerpts of the main objectives of the COSMOS- standards and taken directly from their final document dated January, 2010, can be summed up as follows:

“Establishing a ‘sustainable development’ that would reconcile economic progress, social
responsibility and maintain the natural balance of the planet is a project in which the cosmetics
sector is willing to be fully involved… the organic and natural cosmetics sector clearly shows its ambition to go further in setting a new standard for organic and natural cosmetics.”

The following represents a summary of a set of simple rules that will be used to manage the organic and natural beauty industry. The main focus is on prevention and safety in all segments of the manufacturing process, that is, from raw materials to market ready final products.

The rules will focus on human health through:

-Organic agriculture and natural resources always with respect for the environment;
-A manufacturing process that is environmentally clean while, at the same time, utilizing and expanding a more green philosophy that ultimately will create a higher standard for organic and natural beauty products.

The six organizations making up the COSMOS-standard, namely BDIH, ECOCERT & COSMEBIO, SOIL ASSOCIATION, ICEA, and BIOFORUM, each have their own set of standards for certifying organic and/or natural beauty products. It would take a book to delineate each agencies processes. Suffice it to say that Europe has taken a lead position on this subject through the EU and continues to improve its status by moving forward with the COSMOS-standard. One of the results of the EU’s legislation is that they have already banned over 1100 chemical ingredients used in the manufacture of beauty products, while the US has banned a mere 10.

The US, with its lack of leadership in this industry, has left the consumer vulnerable to the poisons we already know cause harm to pregnant mothers, their babies, and to the millions of consumers that have used these toxins for decades. Over time, with many countries around the world coming together to prohibit these toxic ingredients from being used in beauty products, hopefully the US will change current legislation and demand pre-testing of beauty products before they are released to the public. Further, hopefully the US will also permit independent agencies to test products to qualify them to be labeled as certified organic and/or natural beauty products. In the meantime, when shopping for certified products, simply look for the logos of the aforementioned companies out of Europe. In doing so, you will be assured of using safe, non-toxic beauty products.

Sally Beauty Products – One Stop Shop For Quality Beauty Items

With people becoming more and more conscious of their looks, it comes as no surprise that cosmetic companies are abounding everywhere. These companies include cosmetic giants like Estee Lauder, Shiseido, Revlon, Max Factor, and many more.

However, since these companies pay thousands, maybe even millions, of dollars in advertising, their products can be a bit expensive. Some people, especially those who are in a tight budget, hesitate to purchase products from these companies because most retailers sell them at high prices. However, if you really want to benefit from the amazing effects of such high-esteemed products and avoid paying a fortune for them, your option is to purchase them from wholesale retailers who buy and sell them in large quantities. Sally Beauty Products is one of these retailers.

Before purchasing products from any company though, it is always a good idea to know the company’s background and the products they supply. So how did Sally Beauty Products come about and what products do they distribute?

Sally Beauty Products opened its first beauty supply store in New Orleans back in 1964. Today, a Sally Beauty Products franchise can be found in every state in America. They have also extended their operations to eight other countries around the world, including Canada, Mexico, Germany, Japan, Spain, Ireland, and the United Kingdom. Because there are over 2,700 franchises operating successfully, Sally Beauty Products has rightfully claimed to be the largest retailer of beauty and skin care products to date.

Contributing to the success of the company is the excellent customer assistance they provide. Each of their customer service staff is trained to answer queries regarding their products, as well as recommend various beauty products that they know will cater to each customer’s needs.

Sally Beauty Products does not only cater do business with individual customers, but with other businesses related to the beauty industry as well. These segments include beauty salons, cosmetologists, and schools of cosmetology.

Whether you are into the wholesale business or just an individual customer wanting to try new products for a change, Sally Beauty Products are one of your best options. They have a vast selection of products to choose from, with over 5,000 items for beauty and skin care.

Do’s and Don’t in Product Designing

In the beginning of the project it was good because the design was clear to all. However, the new design was changed twice which confuses the design team and made them weary of continuing the project. The marketing team pre-printed some brochures though they are worried of the outcome. The sales team found out that they lost commissions, they passed the blame to the design team. When the people in management knew this they gnashed their teeth and in anger rained down memorandums in the company for the reason that their budget is running over.

Sounds familiar right? You might think that functionality is the main purpose of a product but the design of the product also plays a vital role. Although the process in design does not always run well and there are major things that needs to be fixed. The things below are the Deadly Sins of Product Design which you must avoid in order to keep your design beautiful and in line with its purpose:

Tunnel-Vision: Keeping up with a need while creating another one

A good concept in design certainly solves a problem and meets a need. It seems so easy to make a design but the important thing is you have to make one which will not create another problem. An example could be a pair of hedge clippers. Putting a safety lock into the cutters will solve any potential problem. However the user of the scissors should avoid the lock to slip into its original position which locks the scissors so he needs to hold it in a certain way which might not be too comfortable for the user. Be watchful on the design since it greatly affects the purpose of the product.

Glitter: Nice design but costly and impossible to make

Any person that loves designing products wants to have that brainstorming environment where spontaneity and art abound. Making new concepts of design is fun and not a boring one. You can have fun in design making but you need to stick with your goal and that is to make a good design. Generally, product companies go to design firms for the design of their products, however these design firms do not have technical expertise. In the end of it you will find that the beautiful designs that you have made are impossible to produce or they are very costly to make. Thus, it is important to know your budget and resources and use them wisely.

Imperceptiveness: The failure to produce a design that meets the user need.

The user should be comfortable of the design of the product. See ergonomics as well as human factors and study on how your product will be used by the users. Learn to know the requirements of the user. Ask the users to know what are their thoughts of the product. You need to study how will the user go with the product and note the efficiency of the product with each use. The method is good specially when you are planning to redesign a product or make a competitive product in the market. Good designs are those that have good aesthetics which users admire but actually they do not know about its efficiency. If the product will be more on design then it will result in the frustration of the user and the product will be short lived. Make your designs simple so that you can make the functionality of your product at its fullest.

Safety: A mixture of ideas for users safety

You will find many kinds of great ideas on the market but if you want to outshine those ideas you have to be unique. Stun the consumers with your great stuff that you made for them. Prior to making a new design for your product, analyze first the competition in the market. Make your research and know the likes and dislikes of the users who use that particular product and find ways on how you can make the product better. Add some features from other industries and create some ideas to make your product more appealing. See what are the trends in the industry right now and know how you can incorporate your ideas to come up with the next-big-thing. Show the consumers on how well your product is over the competition in the market.

Transience: Designing for today and for the future

If you get the current condition then its fine to make a design for the present. But come to think of the products that changed the world since they were not only made for the present but also for the future such as cell phones, coffee makers, computers, etc. If you want to make a good design then you need have to see the future. Do not be contented with your present good, look for ways on how you can improve your user-product interaction. Think 5 years from now and figure out what would it be. What could be the changes in the user requirements during that time? Where else can be your product be used? Can your product be used for a new purpose? Is there new technology available for your new design?

Egomania: Designing only for the sake of the design

The problem with search for ways to make our design good is that we want to make it look cool and fix those points but really not solving the problem. You need to meet the need first before going to the design. You will have the design as you continue to develop your product. You might find great designs as the one that equates to the success of the product but true success of the product means the product meets or exceeds the user requirements.

Distraction: Fixing the wrong problem

Designing a material needs time to come up with a unique art. However, you need to have control from your fluidity. Usually as the design of the product evolves, there are things that are discovered and things are fixed. This is the most useful part in the process of creation-but you have to use this well. You need to focus your attention always to the original design scope. Do not let your design affect the functionality of your product else you will not end with your product. Return to roots of it and ask yourself why the design is needed for the product. Let’s take for example the new air actuated corkscrew. What the designers have discovered was the problem is not the design of the corkscrew but how to get the cork from the bottle. Rather than making a new cork screw the designers just made the air pump corkscrew to solve the issue. By that example, we can learn that the wise thing to do is to be simple in our designs.

All You Need to Know About Production

The objective of any business firm is to maximize the difference between total revenue and total cost. This requires among other conditions that the firm purchases and combines factors inputs in such a way that the total cost of producing any particular level of output is the lowest possible figure, given existing technological and institutional conditions. The word production means manufacturing.

Production in the wide sense includes other activities that do not imply manufacturing of physical commodities. This is because the manufacturing of such commodities will be useless until they get to the consumers who need them for their satisfaction. This includes the process of getting goods manufactured to the final consumer such activities includes transportation, distribution and marketing. In addition , services which does not involve the “creating” of physical goods but which goes into adding to the satisfaction or utility of human beings are included in production and all these lead to the satisfaction of consumers and therefore, they are all part of production. A production process is the set of all activities that are required to convert a set of inputs (human resources, raw materials) into desired output such as finished products and services. Production therefore is the conversion or transformation of input into desire output.

WHY YOU MUST UNDERSTAND THE KEY ASPECT OF FACTORY PRODUCTION

There are major key aspects or let me say types of production namely: job production, batch production and flow production. It is possible that these keys speech of production are utilized in a factory at different stages of the production of a product. JOB PRODUCTION: is the manufacture of a single complete unit of a product by an operative or a group of operatives and a number of such products can be worked upon simultaneously by different groups of workers. Each group of workers will complete work on the unit before taking up another.

BATCH PRODUCTION: batch production requires that the work on any product is divided into parts or operations. And that each operation is completed through the individual units making up the batch before the next operation is under taken.

FLOW PRODUCTION: is the processing of the materials continuously and progressive. Thus, their is no idle time as in batch processing since work is complete on a unit at a stage of production, it is moved on to the next stage without waiting for the other Items in the batch. It is necessary each operation or manufacturing stage is of equal length, and there is no moment off the production line; inspection is located within the flow production line and the inspection function does not occupy more than the unit operation time, all stages are balance, the correct material, plant and equipment is provided on time and maintenance is by anticipation not default.

SEE THE TYPES OF GOODS IN PRODUCTION

The goods in production can be classified in various ways, such classification includes: capital goods, consumer goods, durable goods and non-durable goods.

CAPITAL GOODS: these are goods needed for the production of some other goods such as machines, equipments.

CONSUMER GOODS: are those goods that are needed for the satisfaction of immediate wants, such as food stuffs.

DURABLE GOODS: these are goods that can last for a long period of time and can therefore be used as many time as possible such as furniture, electronics.

NON – DURABLE GOODS: these are goods which have shot life spam and can therefore be used probably only once or a few number of time such as raw materials generally.

KNOW THE PRODUCTION FUNCTION

Supposing the maximum amount of any production that a firm can produce with any given collection of factor input is determined by prevailing institutional circumstances and by the existing state of technical knowledge. The relationship between the inputs and the outputs is expressed symbolically by a production function of the general form Q=F(V1 V2 Vn) where the variables V1 V2. Vn represent quantities of various factor input and the variable Q represent the maximum output that the firm can produce with a giving set of the input variables. It is assumed that the effect of an increase in any of the input variable is at least up to some limit to increase output. It is also assumed that the proportions in which various factor inputs can be combined to produce a given quantity of output are normally variable. Cases of fixed proportions (at least among ingredients) are found in certain chemical processes; but otherwise, experience indicates that input proportions can be varied significantly with output at a constant level.

FIND OUT ABOUT PRODUCTION LIFE CYCLE

The essence of successful new product introduction of simplification may lie in the appropriate timing of the action. The characteristics of a generalizing product life cycle. The product life cycle is an important tool for analysis and planning of the market activity, it shows the trends in sales and profitability of a particular product over its life cycle. This life spam further has clearly separate stages just like the life of an individual human being.

SEE MORE ABOUT STAGES IN THE PRODUCTION LIFE CYCLE

There are four major stages in the production life cycle these are: introduction stage, growth stage, maturity stage and decline stage.

INTRODUCTION STAGE: this stage will be dominated by the need to establish the product in the market by building buyers and distributors’ awareness of the product and its benefit, consumer advertising and trade promotions will be important in this initial communication process.

GROWTH STAGE: once successfully established, the new product may begin to enjoy rapid sales growth which along with the lack of competition may make this the most profitable stage of the life cycle of the product. The growth stage should be managed so that a full demand base is built in market; there is selective building of customer demand at the expense of existing or substitute product types marketed by competitors.

MATURITY STAGE: it is essential to company profitability and cash flow that , the stage be prolonged for as long as possible for well established products and brands this should be a time for consolation in the market place is mainly concerned with market share, so critical marketing activities need to be managed. To maintain product distribution and customer access to the product, to maintain customer loyalty to the brand or product and hence the race of re- purchase.

DECLINE STAGE: ether for reasons of technical obsolescence, changes in customer or Trade attitudes towards the product over familiarity with it or the emergence of a better product elsewhere in the market; a stage may be reached when sales and profitability start a consistence and perhaps irreversible decline. Once management has recognized and accepted the inevitable, he should withdraw all expenditure on the product above its variables cost of production, and perhaps raising its price.

SEE THE PRODUCTION FACTOR:

Production factors are the agents, inputs or resources used in the process of production. Without such factors, productions may not be possible. However, it is not production factors themselves that are of much importance but the services that such factors could render in production. These production factors includes: land, capital, entrepreneur and labour.

LAND: is the earth and all the natural resources found in and on it. Such resources includes: forest, rivers, minerals and even it includes such thing as sunlight. Land is the final source of all materials because any commodity can be ultimately traced back to the land. The reward of land is rent. The term land is used in the widest sense to include all kinds of natural (as distinct from man-made) resources.

CAPITAL: could be as all forms of wealth that are set aside for the production of further wealth. Thus, capital represents the collection of wealth that are not needed for immediate consumption. Capital is also described as a derived factor because capital has to be produced before being used to produce commodities.

ENTREPRENEUR: is a person who initiates, organizes, control and directs the process of production and bears the resulting risk in the production process. An entrepreneur is the business organizer and the one who combines other factors of production for maximum output. The shapes of the curves in this figure are based on a normal distribution. The actual shape of the curve and the length of duration of the four constituent stages will of course, varies for each production or brand.

Pricing Your Products

In our scramble to find a way to offer the lowest prices on the Internet, we often overlook the basic steps that we should be taking BEFORE we even offer a product for sale.

We also overlook something even more important: you don’t HAVE to have the lowest price in order to make great sales. Following are some things I do before and after determining my bottom line. I sell by having products drop-shipped for my sites, which works VERY well, but these steps should be covered no matter your distribution method.

Should you be selling this item now?

Snowboards don’t sell well in the summertime. You may have a hard time moving a pair of roller blades in January. Don’t waste your time and your site space marketing products out of season. Ask your supplier for a little historical information regarding the best time to sell their products. Believe me, to everything, there IS a season. They have the figures. If they don’t want to share this info with you, find another supplier.

Identify your costs

Profit isn’t just the difference between wholesale and retail. You have other costs to consider. Think about every penny you spend in order to get that product to the customer’s door, and plan accordingly. For example, your merchant account probably costs you about 2.2% plus 30 cents per transaction. On an item you’ll sell for $20, that’s 74 cents. Don’t forget that calculation when pricing the item. Are you warehousing the item? How much is that space costing you per item per month? Did you spend money stocking up on shipping materials? How much per unit? What about advertising? Monthly hosting costs? You may need to project some estimated sales in order to arrive at some of these figures.

This may seem very complicated, but it’s really not. Just take the figures one at a time, and you’ll arrive at a wholesale cost plus an amount that, when added together, becomes your initial ESTIMATE of “cost of goods sold”. Identifying all your costs is critical if you want to price your products properly.

Check out the competition

Search on the item you plan to sell. Check out the competitors’ prices. But DON’T get caught up trying to beat the wrong competitor. You need to stay within your “venue”.

My stores are built in Yahoo Shopping (http://store.yahoo.com). 90% of my traffic comes from there. When I seek out my competitors, I look for other businesses like mine ONLY in Yahoo Shopping. Then I compare.

If I’m thinking about selling a product, and I get 1,500 hits in 400 stores on that item in Yahoo Shopping, forget it. If I get a hundred hits in 20 to 40 stores, I’ll look into it further.

So check out the competition, narrow down your product list, make a note of the five lowest prices you find, and then ask yourself another question:

Is anybody going to buy this thing?

This doesn’t have much to do with pricing, but it should be said.

When considering products, there’s unique, and then there’s too unique. Yak Cheese may sound like something that nobody else has for sale on the ‘Net. There’s a reason for that. If you sell more than 3 boxes a year, I’ll EAT some.

Unique is Rain Barrels made in Maine. It’s Exotic Cheeses imported from Italy. Silk Parisian Lingerie. Things you don’t see every day, but would be proud to give as a gift.

Then there’s “common”. Everybody and their grandmothers are selling Alabaster Figurines on the Internet. Do they sell? Sure, in a limited fashion. Do you want to sell them? Not if you want to make any real money.

In my experience, unique products, like Rain Barrels and Parisian Lingerie, DO sell. So do Coleman Sleeping Bags, and Conair Hair Dryers. BRAND NAMES sell. Look at your potential product, and ask yourself honestly if YOU would buy it on the ‘Net.

Set your price

Take the five lowest prices you collected on a product in your list that has survived the above. Calculate your estimated cost, then subtract that from the lowest price. If you don’t see at LEAST 15% profit, don’t bother.

If you do, there are a couple of ways to proceed. You can undercut the lowest price in your “venue” by a bit, and hope to “kick off” the product and get yourself noticed. Chances are, though, that the following week you’ll find that someone has undercut YOUR price by just a bit. That becomes a losing game.

I generally set up a couple of “loss leaders”. These are desirable items (in my general product line) that I sell dirt cheap just to bring in customers. Then I price the rest of my products at the second or third lowest price in my venue. The customers come in for the loss leaders, and then I can market everything else to them via email. I spend a lot of time making my site look better and easier to navigate, and pay a great deal of attention to my customers.

That makes me more reputable in the eyes of the customer. You’ll find that people don’t mind paying just a little more if they feel comfortable in your store. They don’t like to worry that they’re buying from a “hack” who may not deliver. Nothing says “hack” like a cluttered, confusing storefront.

Follow up

After you’ve sold an item for a month or two, revise that “cost of goods sold”. Measuring past performance is just as important as setting the correct price to begin with. If sales drop, recheck your competition. If that’s not it, drop the product, or shelve it until the “season” comes back around. Don’t get sentimental about your products, and NEVER just let your store sit there in limbo once it starts to make money. This is a dynamic business; stay on top of it!

A last word (or three)

Retail pricing on the Internet is so fraught with permutations that it would be impossible to cover everything here, even if I KNEW everything. The steps above are just the basics of a process that works for me. Hopefully something here will strike a chord and work for you as well. Patience and persistence are the keys to a successful Internet business, so hang in there, and don’t quit the day job for at least a couple of weeks. ;o)

I hope this helps in your future marketing decisions.

Trusted Beauty Product Suppliers in North America

Noteworthy beauty product suppliers come from various parts of the world. They provide us with excellent quality beauty care products at various prices that are totally worth your money.

Even if it’s true that for these products are worth every cent you pay for them, you still want to be able to save as much money as possible. Purchasing from wholesale beauty product suppliers allows you to save a significant amount of money so long as you are doing business with legitimate companies. Here are a few reputable beauty product suppliers scattered all over North America:

Topping the list is Discount Cosmetics 4 U. Don’t be fooled by the name of the company. Discount doesn’t necessarily mean cheap quality. This supplier only distributes high quality products from Estee Lauder, Too Faced, MAC, Lancome, Clinique, Urban Decay, etc. at reasonable prices. To make your transactions with them cost-effective, they provide free postage on bulk orders.

Also one of the best beauty product suppliers you can find in North America is Elements Bodycare. They provide beauty and health products and accessories. One good thing about buying wholesale from this company is that no minimum order is necessary for skin care brushes, exfoliating products, massagers, La Beeby uniforms, SBC gels, and many more.

There are plenty of other trusted beauty product suppliers out there. It is always recommended that you perform business transactions by going personally to the supplier’s office. This way, you not only make sure that you are dealing with the right people, but you can also check the products before making the purchase.

After all, you don’t want to end up spending hard-earned money on beauty products that you realize you really do not like. Take your time before making a decision, especially if you haven’t tried using the product yet. You can also do a research online about the supplier’s background and the products they sell.

Productivity and Motivation

Motivation and productivity are two interrelated concepts, the latter fuels the former and the former is the ending result of the latter.

Productivity is a measure of performance to show how effective an organization can turn its resources into products (or services) intended.

Measure

Productivity is known as a relative measure despite its many forms, since being used for comparing the effectiveness of many different entities. These may be individuals, countries or organizations.

Productivity can show how effective an organization can transform the inputs into the outputs. Usually it is expressed as a ratio output/input in the manufacturing area.

What Multi-factor Measurement is

Productivity may be stated as multi-factor measures, partial measures or overall measures.

Partial productivity is single input. (for calculate products (or services) produced per hour, per plant or per worker etc.)

Multi-factor productivity measures can show the use of multiple inputs (for example output units in the total of labor, energy, capital or production units in the total of labor and materials).

What Productivity Motivation is

Productivity motivation is in relation to the way for motivating a person is performing an activity or task. Improvement programs for workers are based on the way to motivate workers to improve productivity.

Some organizations nowadays offer their workers the recreational activities and sports, leisure and fitness activities and several programs orienting to family.

This approach to increase the performance of employees can capitalize on quality measures such as value, quality circles, Total Quality Management (aka TMQ), performance and innovation standards (on-time delivery, profitability, customer satisfaction, efficiency) as well as bring a variety of team and personal incentives and rewards.

General Knowledge of Mutual Reward Theory

Mutual reward theory (MRT) is known as a very incentive program to help their employees of an organizations or company achieve their goals. This is achieved while meeting production goals of the company.

The greatest rewards are obtained when profits are optimal for all people. Generally, productivity is proportional to the success degree of MRT directly.

How to Calculate the Growth of Productivity

The growth of productivity is known as the measure of the sum of services and products produced within a given period of time. First, it is necessary to determine a standard. Next, the standard (or benchmark) can become the measure against that most of productions in the future will be measured against.

The annual growth rate In a country is being observed. The growth rate of productivity may be proportional to the people’s wealth directly. If the productivity levels increase, so the buying power of people increase too. The sum economy can benefit from the increase in turn.

Most valuable resource

Many researchers of productivity agree that people are the most valuable of all resources of the world. It has been suggested training and education are responsible to raise the productivity levels of individuals.

The researchers of productivity also suggested that achieving expertise through training and education could be maximized by the development of the ones wanting to work and learn and improve continuously at their potential.

Motivation

As there are motives for employees to be proud of who and what they are working for, these employees are able to add a remarkable value to the company or organization. They are able to contribute more to the productivity for themselves, their company or organization and the economy in general.

The Sales Page to Product Secret Makes Product Creation Easy

Stumped on product creation?

Have a rough idea bouncing around in your head but not sure what information should be included?

Try this simple method for product ideas, getting through the outline process and final creation.

The way it works is when you have a general product idea in mind you sit down and create the sales letter before you make the actual product. I know you’re thinking this process is backwards from the norm, but I promise you, it’s okay!

This can really work wonders when you’re stuck at the beginning phases of creating a product and can’t find the momentum to get started.

Your sales page will help you flesh out a product as you think of the problems your new item can help solve. It will also act as a very handy product blueprint. Since you haven’t actually made the item, you are free to put in anything you believe will make it an outstanding value to your customers.

Don’t overly stress over the process. Don’t try to make it perfect.. just get things to a point where you can now start fleshing out your info product following the sales letter.

You can use each of your bullet points as topics or chapters to be expanded upon when you do the actual product creation. Remember that you will not be bound by the sales page you make. You can change the features of your product just by modifying the sales page. Your blueprint will then be ready to guide you through step by step till the end.

Here’s another tip:

Get the sales letter up with a subscription form instead of a buy button and send traffic to it from your existing list or through another source such as PPC.

Tell your visitors this particular product is pending release and if they are interested they can subscribe to an early bird alert list. To sweeten the deal offer them a special discount for signing up.

And one more powerful tip:

You may want to make the form extra informative by adding a feedback box where they can leave content ideas. A simple line such as “What information would you like to see included in this product?” can help you further refine the final deal.

If they’re truly interested they will subscribe to the notification list for the product release. If you get no interest then you’ll know not to pursue that particular project.

I wouldn’t suggest you use this for everything you do, but it does have its place. It can give you direction and very valuable feedback when needed.

There may be times when you get a small amount of signups, but not enough to warrant continuing with your idea. If this happens, do not leave those who signed up hanging in the wind. Send them a thank you email and a special gift for their time and feedback. This makes the experience a win-win deal for them and you.